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CoverGirls 55th Anniversary


This rebranding design was created to celebrate the 55th Anniversary from CoverGirls Cosmetics. The goal of this design was to create a limited edition branding which gives a brand new feeling to this American cosmetics brand. CoverGirls was founded in 1961, so the whole branding used the concept from geometric shapes and colours from the pop art movement. When the business card was folded along the dotted line, it will create a C shape turned into a lipstick stand. This new branding of CoverGirls would be used for the whole year, attracting bold girls who get bored from same typical cosmetics product that can be found in the drugstore.
CoverGirls 55th Anniversary
Published:

CoverGirls 55th Anniversary

Published: